I Tried Raw Frozen Beetroot Shots for a Month. Here's What Happened.

Okay, I'll be honest.

When I first saw frozen beetroot shots on a Danish wellness site, my first thought was: really? It felt a bit gimmicky. Like those green powders that promise everything and deliver very little.

But I kept seeing beetroot come up in research I was doing for VitalHub. Not once or twice. Consistently. Across studies on energy, circulation, and immune function. So I decided to actually look into it properly — and then try it.

I've been using Britts Superfoods Pure Beetroot Shots for a while now. And I have thoughts.

Why Most Beetroot Products Are a Waste of Money

Before I get into Britts specifically, I want to explain something that took me a while to understand.

Beetroot works — largely because of nitrates. These are natural compounds your body converts into nitric oxide, which relaxes blood vessels, improves circulation, and helps oxygen reach your muscles more efficiently.

The problem with most beetroot supplements is that heat destroys nitrates. So does excessive processing. When you buy beetroot powder that's been spray-dried at high temperatures, you're getting a fraction of what fresh beetroot would give you. Same with many bottled juices that sit on shelves for weeks after pasteurization.

Britts does something different. They cold-press raw organic beetroot and freeze the juice immediately. Individual 30ml shots, sealed and frozen. No heat. No preservatives. No additives. Just beetroot.

What Beetroot Actually Does (The Real Version)

It helps with energy — but not the way caffeine does

Caffeine blocks adenosine receptors in your brain. It's a stimulant. The energy crash is real. Beetroot works differently — nitric oxide from dietary nitrates improves blood flow and oxygen delivery. The result is less fatigue during physical effort and better stamina over time. Subtle at first. But real. I noticed it most on days when I do longer walks or workouts — less of that dragging feeling in the afternoon.

It supports your immune system through whole food nutrients

Beetroot contains vitamin C, iron, folate, and antioxidants — working together in their natural form. Isolated vitamins in supplements don't always behave the same way as nutrients in a whole food matrix. Living in Denmark, where winters are genuinely dark and long, immune support isn't something I take lightly.

It supports healthy blood formation

Beetroot is one of the better natural sources of folate (vitamin B9). Folate is essential for red blood cell production — and for the transport of oxygen throughout your body. Low folate shows up as fatigue, brain fog, and poor recovery.

It's particularly relevant during pregnancy

Folate is critical during pregnancy — especially in the first trimester — for fetal neural tube development. For women looking for a clean, organic source of folate, raw beetroot juice is a genuinely good option. (Always check with your doctor first.)

The Shot Format: Why It Actually Works for Real Life

I've tried a lot of supplement formats. Capsules I forgot to take. Powders that clump. Fresh juice that goes bad after two days. The frozen shot format solved all of that for me.

My actual routine: I take three or four shots out of the freezer before bed. By morning, they're thawed. I drink one while the coffee is brewing. It takes ten seconds. No prep. No blender. No mess.

What I Actually Noticed

• Less afternoon energy dip on active days
• My morning felt a little sharper — harder to explain, but real
• No digestive issues

The taste is earthy. Very beetroot. Not unpleasant, but not a smoothie either. Down it quickly and you're fine. The kind of supplement that works in the background.

Who Should Actually Try This

• You want sustained energy without relying on more caffeine
• You're looking for immune support from real food, not isolated vitamins
• You work out or move a lot and want better endurance and recovery
• You're pregnant or planning to be and want a clean folate source
• You want one simple daily habit that covers a meaningful nutritional base

A Few Words on the Brand

Britts Superfoods is Danish. That matters to me — I live here, and I trust local food standards. Their beetroot is 100% organic. The ingredient list has one thing on it: beetroot juice. They're transparent about sourcing and process, and they offer a money-back guarantee.

My Honest Bottom Line

I kept Britts beetroot shots in my routine. That's the real answer. If you're curious, start with the 14-shot pack. Give it two weeks of daily use. See how you feel.

Affiliate disclosure: links may earn a small commission at no extra cost to you. I only recommend products I personally use.